I need some help please

[Lucky lu]

Windows 10 not installing because my 7 ultimate isn't activated

 

[AFFASocial]

Usually the downloaded Windows builds are only for fresh installs not for upgrades. I suggest you download an un-touched versions to do a upgrade otherwise they wont work. then when done us KMS to activate it when finished. You can also use KMS to activate the windows 7 then use a un-touched version to do the UPGRADE.